Let me ask you: what New Year’s resolutions have you made? I bet they run along the vein of self-improvement. It might be going to the gym, spending less time on social media or saving for a house deposit. These are all great ambitions but let’s not stop there. If you are a business owner, you could try using the power of the new year’s resolution to inject fresh vibrancy into your business. An excellent place to start is always with marketing, more specifically, with the words you use for marketing. So, here are five ways to help you make the most of the power of a new year’s resolution for your business:
1. Start a blog
Having a blog on your website serves several purposes. Three of the key reasons are: it adds credibility to your business, it can help improve your search engine rating, and it can drive more customers to your website. Regardless of what you think, EVERY business has enough content to service a regular blog, but if it the thought seems daunting, start with a monthly blog and work your way up from there.
2. Give your website content an update
While you are adding to your website, take a look at your existing copy and ask yourself: when was the last time you updated it? If the answer was more than three months ago, or even worse ‘I don’t know’, then it is probably overdue for a refresh. Search engines hate websites with stagnant content, so regularly updating your content is a must this new year.
3. Update your staff bios
Like your website content, your staff bios and even your business’ About pages should be kept up-to-date. By adding every new accolade, qualification or point of interest to your bios, you are giving your customers another chance to get to know, like and trust you. This will then lead to higher conversion rates of sales as your business becomes more 'human'.
4. Check your social media presence
I am not a marketing expert, but I do know that having a social media presence is a must in today’s digital marketing world. Most businesses go for Facebook and Instagram, but there are many others you could utilise. The key is to find the right platform for your business, i.e. there is no point in a writer being on Snapchat. And, just think, when you create a blog, you will have fodder for at least one day’s post.
5. Start a monthly newsletter.
Not all of your customers will be on social media, and if they are, there is no guarantee that they will have liked your page. But, almost all of them will have an email address. So, this year, if you do nothing else, why not set yourself a goal of creating a monthly newsletter. Like blogs, newsletters are adaptable. That is, there is no one way to write them, so you can fill them with whatever you think your customers may find interesting.
There are many other ways you can shake up your business marketing. I share some more tips in my latest blog for Allways Digital. But, the ones listed here are those which I know the most about (because they are words based). So, if one of your business new year's resolutions is to get a handle of the words which shape your business, but you need a little help, please get in contact. At the very least, I can help you find 12 months worth of blog topics. 😉