Updated: Jan 23, 2019
I recently read an Instagram post that listed all the ways a copyeditor* can help your business. There were the usuals about fixing errors, catching bias or repetition, fact-checking and so on. But, this got me thinking about all the ways a copywriter can help a business which led me to wonder what makes people so hesitant about hiring a copywriter? My conclusion was that they didn’t see the value in hiring us. So, here’s my pitch on all some of the ways I can add value to your business.
Words that inspire actions
Anyone can write a boring list of what your product or service is, but a copywriter has the skills to tell you what to do about that information. We can make you need to buy that dress; we can make you want to book that dentist appointment. You may know your product better than us, but we can write about it in a way that excites the reader, and inspires them to do something with that excitement.
What grammar issues?
You may know how to pen a Christmas letter to Grandma, or how to write a Facebook post. This ability may even cause you to think that you don’t need to hire someone to do your writing. But then you get stuck: is it accept or except? Does this word need an apostrophe? Those worries are for nought if you hire a copywriter because we know how to use a possessive apostrophe and we know the difference between there, their, and they’re, and accept and except.
We’re masters of spin
It is not just politicians who can ‘spin’; we copywriters can easily find fresh angles on old topics. You may not think that there is a multitude of blogs which can be written about office furniture, but a copywriter can come up with six months of content in a matter of minutes. This is because we are trained storytellers who have been taught to look at topics analytically and to answer the important questions you haven’t asked yet. If we can answer your questions about that desk chair, imagine what we can do for your customers?
It’s just target practice
Targeting content to your niche audience takes precise writing. And, unlike Oliver Queen who always hits his target, bad copywriting can see your content totally miss its audience. Copywriters can get inside your audience’s head and know what they want to read. This enables them to tailor pieces in a way that will hit the mark and get your audience reading. Target specific content will also help drive organic visits to your website which can turn into sales.
Adding regular, fresh copy to your website is a must if you want to keep your site visits ticking over. So, hiring a copywriter to write regular blogs, or to refresh your site content every six to twelve months, is highly recommended. And, doing this has a multitude of benefits for you and your business. Firstly, regular blogs give you social media fodder. Secondly, they can create conversations about your products and services. Thirdly, having someone else write your content frees you up to do the things your love.
There are other benefits to hiring a copywriter. Contact me, to find out what they are.
*A copywriter, as distinct from a copyeditor, is the person who CREATES the original content for, primarily, marketing and business purposes. A copyeditor, obviously, EDITS the already written content. Copyeditors can work outside the business industry and edit anything from web copy, to magazines and books. They have the onerous job of fact checking, as well as looking for spelling, grammar and punctuation errors and formatting errors, amongst other things. For more information on the difference between the two careers, please see The Editing Edge.