Who I Work With

Companies who I work with:

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Katrina Nissen works with Netball Scoop
Katrina Nissen works with Highfields State School P&C Association
Katrina Nissen works with Karras Kreations for Kids
Katrina Nissen works with Hope for our Children
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Katrina Nissen works with The Sundae Creative
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Services

Blog writing is one of my favourite forms of business writing.  Blogs allow you the freedom to write in virtually any tone you want, while also injecting the writer's personality. They also allow you to share your passion for certain parts of your business.  Blogs are also a fabulous marketing tool because they help generate connections with new clients, and can drive traffic to a website. See my blog entitled "Do People Really Read Blogs", to see other ways a blog can help your business.
 

A well-crafted blog takes time to write. If you aren't a writer, you can spend many frustrating hours typing up something which may or may not be suitable for your business. Why not leave the stress of creating a great blog for someone who enjoys writing - like me? That way you will have more time free to do what you love. 

Web Content Writing

Statistics show that you have three seconds to grab a reader's attention when they land on your webpage.  In that three seconds, you need to be able to tell the reader who you are and what you offer.  If they get to the bottom of your text, you then have the chance to employ your call to action. That is, you can tell the reader what you want from them next. 

 

As part of my web writing services, I can provide you with concise, tailored content, with strong calls to action to keep your clients moving through your website. 

Sports Writing

Sports writing was not something I ever saw myself doing. However, since taking the job as a match reporter for Netball Scoop I have come to love it, and not just because I am writing about netball and meeting my netball idols. 

 

Sports writing requires more than just a love of sport. Sure, it helps to write with passion, but sports writing also involves analysis of statistics and play. I also like to ensure I keep abreast of the latest news of the teams whom I will be writing about because this also helps in writing a thorough analysis. 

 

I like to inject some creative writing techniques into my sports reports as I feel this makes them more enjoyable. Adding colourful descriptions of what takes place on the court or field gives life to the writing, for anyone not able to see it happen in person.

 

I've linked my profile at Netball Scoop so you can see examples of what I mean. 

Feature articles are always challenging to write because they take a very special set of skills. There are a few different ways they could be written and knowing which may suits the subject matter is where my training comes in. 

The attached example is very easy to read. But in order to achieve that, I had spent hours interviewing and even more hours researching and then tugging the right strings to find the story. These same obstacles are required whether I'm writing a feature on a person, or writing about climate chnage: research, interviews, and untangling of the web to find the angles of the story. 

I love the challenge of feature writing, and hope to do more of it in the future. 

 

Grant Writing

Grant writing is like essay writing, in that it requires extensive research: You need to know the topic (in this case the project); your organisation and who the stakeholders are and how the project will impact them. You also need to have a thorough budget mapped out and understand your provider's principals. 

 

All of this needs to be spelt out in a concise application. 

 

Each application takes time to prepare and can be quite involved. Having someone who is specialised in writing such applications and has performed relationships with providers can play in your favour. 

 

Newsletters can be used for various reasons and, therefore, require different tones and elements.  The attached example newsletter was written with the intent of being educational and informative and was intended for the clients of that specific business. But newsletters can also be written for internal use, that is, only for the eyes of the employees of the business. Then there are the newsletters, such as school newsletters, which are intended to provide updates and reminders to parents and students. This format can also be used for sporting clubs or volunteer organisations. 

 

Because each newsletter style targets different demographics, it can be difficult to determine what needs to be included. This is why, when I write a newsletter, I ensure that I keep the audience foremost in my mind. By doing this, I can target the content of the newsletter specifically to the reader which is likely to keep them engaged: because no one likes to read boring newsletters.

To write a useful brochure for business, the writer needs to ensure they tick several structural boxes. That is, the brochure must: 

 

- target the audience/reader

- highlight the business purpose/services

- tell the reader why they should engage the business 

- state why this business is different from others in the field

- project a little of the business' personality

 

When I write a brochure for a business, like the attached example, I ensure that I take the time to get to know the business and the people who run it. By doing this, I am not only ticking all of the boxes, but I am providing my client with a tailored, unique brochure which sets them apart from their competitors.  

Even the most engaging speaker will lose an audience if their speech content is non-exciting. This is why when creating a speech for you I will take the time to get to know you as well as your content; because I firmly believe that all good speeches are written for the presenter just as much as for the audience or purpose. 

 

I also pride myself on creating exciting speech content. I employ a range of rhetorical devices which are guaranteed to captivate and hold the audience's attention from the greeting to the 'thank-yous'.

 

The example is a hypothetical speech which I have written. You will see the range of devices I have used to suit the subject, audience and purpose.

I like to think that all of my pieces of writing are informative as well as engaging.  I believe that any piece of writing, whether it be a blog, speech or newsletter article, should show some level of research. 

 

I take pride in writing well-researched work, which means that I will not simply do a Google search for my information. I will take time to seek the information from reliable sources (whether it be government departments, academic texts or industry-leading organisations). Any piece of writing which I produce that has information which is not common knowledge will show the appropriate attribution for the style. My clients will also be provided with an extensive list of references which were used for the text. 

 

The example research essay is intended to highlight my level of commitment to conducting research. Each body paragraph introduces at least one relevant source of information which I believe is the key to every well-researched article. 

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North Mackay, Queensland

ABN 76 822 140 489

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