To write a useful brochure for business, the writer needs to ensure they tick several structural boxes. That is, the brochure must:
- target the audience/reader
- highlight the business purpose/services
- tell the reader why they should engage the business
- state why this business is different from others in the field
- project a little of the business' personality
When I write a brochure for a business, like the attached example, I ensure that I take the time to get to know the business and the people who run it. By doing this, I am not only ticking all of the boxes, but I am providing my client with a tailored, unique brochure which sets them apart from their competitors.